My Music Marketing Campaign

My Music Marketing Campaign

My partner and I were tasked with developing a music marketing project. We had to create a music marketing campaign that explained how we were going to market and distribute our new, up-and-coming band. We were given 3 songs to choose from and we ended up deciding on the song "Mother Mother" by Tracy Bonham. After choosing our song, we had to come up with a new band that would be singing the song. The song fell into the alternative rock category so we obviously decided to form an alternative rock band. We named the band "Topaz", because it just sounded cool and you know, "band like". We created a band that got their start on YouTube, as that is currently a popular method in which bands and singers are discovered. From there, we developed social medias for the band like Instagram and Twitter. There, people could engage with our band on a regualr basis and be informed on all of our band's ventures. We also created a webiste where people could access news about our band and buy merchandise. Also, we had to create a music video that represented the song. We chose to the video about a girl who was going down a dark path after gpoing through a difficult time with her mother. It represented our song perfectly! We also wanted our band to become mental health ambassadors as it would help to bring awarness to the fact that mental illness is a real thing.

We determined that the traget audience for our band would be girls aged 16-25 becuase the song features a bunch of angsty lyrics, which this demographic tends to like. We researched popular ways that singers and musicians are marketed and we found that almost all of them use social media. Therefore, we knew we had to make an Instagram and a Twitter. Many people use Instagram because users can create engaging content. People can post videos, photos, and even post on stories. Instagram is used by 64% of people aged 18-29, so we knew that if we created an Instagram, it would help us gain lots of traction as millions of people use the platform. We also created a Twitter so we could post quick little updates on tour dates and song/ablum release dates. Twitter and Instagram both offer fantastic anylytics so we would also be able to see  exactly who was interacting with our content and see if our accounts were gaining in popularity.  We also disocvered that many bands also have a website, so we made one of those too. We also learned that most people consume music through streaming, with over 170 million people  using the streaming platform Spotify.Therfore, we knew we had to put our music on Spotify! We did a ton of research to make sure that we made the best choices for our project!

These are some of our marketing creations:

This is the super adorable hoodie that we created that features the logo of our band Topaz. The design is simple and all genders can wear it. We also made our hoodies size inclusive. We had a size range of xs-3xl so that any person of any size can enjoy wearing Topaz's merchandise.












This is an example of our twitter. On twitter, our band updated people every day until the release of their first song "Mother Mother".














                         






This is a screenshot from our band's instagram. It includes aesthetic photos that will engage our followers. We post updates about new music, where our song can be downloaded, and cool shots from our music video. We also have a link in our bio that will take people directly to our website.


 

 

This is an instagram campaign that we created. It is a hashtag called #mothermother. People will post photos of them and their mom using the hashtag #mothermother. These people will then be entered into a giveaway. This is essentially free advertisemnt for our band.

Our music video:  https://www.youtube.com/watch?v=YE7fSHl-1tw


So what did I learn?

Well, I learned that if you put your mind to something, you can acomplish your goals. To be quite frank, I had serious doubts when starting this project. I did not think that what we were going to create good work due to the tough time constraint. However, me and my partner worked relentlessly on the marketing campaign and on the music video. Hard work is one of the pillars of success in my opinion. I know that if I just try my best, I will put out good work. I also learned that creating a campaign is not easy. We had to put in many hours coming up with and creating our plans. I know that I will have toput in bucket loads of effort into my portfolio project if I want it to turn out the way I invision it.